What is the specialty of Advertising and Brand Contact:

Brand management is a liaison function that includes analysis and planning of how a brand is put on the market, with the aim of providing the brand to the public and maintaining its desired reputation in the market. Furthermore, developing a good relationship with the target audience is essential for brand management. Concrete elements of brand management include the product itself, appearance, price, packaging, etc. Intangible elements include the consumer's experience with the product and its relationship with the brand. The brand manager should oversee all of this.

In 2001, Hislop defined a brand as the process of creating a relationship or link between a product and emotionally visualizing the consumer, with the aim of creating differences between competitors and increasing customer loyalty to the product. In 2004 and 2008, Capfirier and Keller (respectively) defined the brand as achieving customer expectations and satisfaction.

History of Advertising and Brand Contact Specialization:

The first roots of brand use can be traced back to prehistoric times. It began its practice mostly through the branding of farm animals in the Middle East in the Stone Age. Stone Age and Bronze Age cave drawings illustrate images of branded livestock.

Ancient Egyptian funeral artwork depicts branded animals as well. Over time, this practice expanded to the marking of personal property such as luxury time and equipment, and eventually, some types of trademarks or slogans were placed on goods intended for trade.

About 4000 years ago, producers began putting simple stone seals on products that over time turned into mud seals with great images, often linked to the product's personal identity, giving the product a unique personality in itself.

Advertising and Brand Contact courses:

• Governance principles
• Introduction to Electronic Business
• IT Fundamentals
• Marketing principles
• Accounting principles
• Smart Business Systems
• Multimedia systems and applications

Fields of work for the Advertising and Brand Contact major:

• Economic analysis
• Project Feasibility Expert
• Shipping and unloading companies
• International Monetary Fund
• Working in international airports
• Working in Customs Interests
• Analyst and economist
• Customs Faithful
• Manager in Human Resources
• Stock market rackets
• Commercial representation offices in embassies
• International economic organizations
• Ports and airports
• International Trade Points
• Ministry of Foreign Trade

Best Universities for Advertising and Brand Contact in Turkey:

• İstanbul Kultur University
• İstanbul Okan University
• İstanbul Atilim University
• İstanbul Altinbas University
• İstanbul Aydin University
• İstanbul Baskent University
• İstanbul Kadir Has University
• İstanbul Medipol University
• İstanbul Bahcesehir University
• İstanbul Gelisim University

Best Universities for Advertising and Brand Contactin Russia:

• Saint Petersburg University
• IMISP - International Management Institute in St. Petersburg
• Lomonosov Business School of Moscow State University
• IBS Moscow, Russian Presidential Academy of National Economy and Public Administration
• Graduate School of Business - State University of Management

Best Universities for Advertising and Brand Contact in Germany:  

• Otto Bechem College
• Leipzig College
• Business School at the University of Mannheim
• Berlin European Business School
• Frankfurt College

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