KIZILDENIZ-Marketing Communications

Marketing Communications

What is the specialty of Marketing Communications:

The term (marketing communication) or what is termed in Western dictionaries (Marketing) refers to the totality of techniques and means that a company uses to inform its target market of the existence of its products or services, and then try to granulate these products or services by explaining their characteristics and advantages of using them, and the consequences of that A feeling of comfort and pleasure. Also, marketing communication does not stop at informing and endearing but rather goes beyond that to urge to buy. And this is the purpose of marketing in general, and for this, he resorts to marketing communication. Direct marketing in marketing is one of the main tools in communicating with customers and the public, in which the facility and the customer become face to face to deal together through an organized interaction that amounts to more than sending the seller personally, as modern interaction tools undoubtedly greatly increase the possibility of the seller in time and movement. And means of callouts and presentation, and therefore it is a system of interactive communication in the field of marketing that ensures the use of a range of non-traditional means that achieve a tangible response with minimal effort to reach the customer anywhere. Direct marketing is an important development for the marketing process as a whole, as it is one of the most important tools that marketers use in achieving their goals through one of the studies that acknowledge that direct marketing has become more control that allows customers to buy easily and more easily and also provides a disk to give advertisers a greater opportunity to reach through the means More effective and effective through the mail, television or the Internet...etc. Direct marketing has become more effective in marketing. The sales achieved during the year 2002 amounted to about 18 billion dollars. Therefore, direct marketing work is based on the presence of a basic database that can be worked through modern and advanced technology in order to make long-term relationships with the consumer with a commitment to the presence of privacy in these data and to carry out quick and successful sales.

Marketing Communications Courses:

organizational behavior
Commercial Law
consumer's behavior
marketing research
Selling Skills and Sales Management
Operations Management
supply chain management
Distribution and marketing management
E-Marketing

Fields of work for Marketing Communications major:

Marketing communications practitioners typically focus their work on the creation and implementation of the print messages of the marketing process, but academic and professional research has developed a number of strategic components that are used in merchandise and marketing differentiation, to ensure the homogeneity of the organization's message - "visual" and " sensory". Many corporate trends can be traced back to marketing communications, for example: shifting from customer service to customer relations, shifting from human resources to human solutions as well as moving towards blogging, email and other electronic communications derived from elevator speech.

Best Universities for Marketing Communications in Turkey: