KIZILDENIZ-Communication Design

Communication Design

What is the specialty of Communication Design:

Communication design is the area in which information is strategically expressed through creative formats. The main role of the communications designer is to focus on the message behind the visual elements and how the viewer interacts with them, rather than expressing themselves freely artistically. To create effective products, they need to understand the psychology behind the visuals and how they can affect someone's mood. It goes far beyond the use of words.

Color, graphics, patterns, icons, images, and typography are some of the tools a communications designer needs to master, all of which have the ability to communicate the tone and purpose of a message. With the advent of technology, people are increasingly exposed to information and have less patience for consuming it, making visual communication dominate the media. Therefore, communication design is a growing field that many companies, individuals, and organizations are looking for.

History of Communication Design Specialization:

It provides economic, political, social, and technological perspectives on the work created and published by visual communication designers, particularly over the past 125 years, in a way that makes their endeavors relevant to the design world today and to contemporary society. Students gain an understanding of the major movements, patterns, and shapes in the world of visual communication design that have emerged throughout the world since the latter part of the nineteenth century. Great emphasis is placed on how and why a variety of decision-making processes have informed and influenced the discipline in theory and practice during this time period, and on the impact that past developments are having and may have on current trends.

The importance of studying the specialty of Communication Design:

Communication design professionals use their knowledge of design principles and techniques to produce graphics for advertisements, websites, and product packaging along with other items that customers may request. Examples include public relations specialists and graphic designers.

Public relations specialists monitor public opinion of their organization and work to maintain a positive image. They control communications with the media, including press releases, speeches, and interviews. Through these means, public relations professionals aim to facilitate positive communication between the organization and its clients.

Graphic designers use computer software to create magazines, brochures, advertisements, and other forms of visual communication. Their goal is to create attractive designs for organizations. Although they may not write the text, they often make decisions about text size, font, and placement within a medium to create the most aesthetically pleasing message.

Communication Design Courses: