KIZILDENIZ-Marketing

Marketing

What is the specialty of Marketing:

Marketing is the process of exploring, creating and delivering value to meet the needs of a target market in terms of goods and services; The choice of the target audience is likely to include; Choosing particular themes or themes to emphasize in the advertisement; Running advertising campaigns. attending trade fairs and public events; design attractive products and packaging for buyers; Determine the terms of sale, such as price, discounts, warranty and return policy; Placing the product in the media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors or resellers; and attempts to create awareness, loyalty and positive feelings towards the brand. Marketing is usually done by the seller, usually a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing company or advertising agency. In rare cases, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or local area, often a specific type of food (such as Got Milk?), food from a specific area, city or region as a destination for tourism.

It is one of the essential components of running a business and commerce. Marketers can direct their products to other companies (B2B marketing) or directly to consumers (B2C marketing). Regardless of who they are marketing to, several factors apply, including the perspective that marketers will use. Known as market orientations, they determine how marketers approach the planning stage of marketing.

The marketing mix, which determines the specifics of the product and how it will be sold, is influenced by the environment surrounding the product, the results of marketing and market research, and the characteristics of the product's target market. Once these factors have been identified, marketers must then determine ways to promote the product, including the use of coupons and other price inducements.

The term marketing, commonly known as customer attraction, includes the knowledge gained through the study of exchange relationship management which is the business process of identifying, anticipating and satisfying customers' needs and wants.

History of Marketing Specialization:

The study of the history of marketing, as a system, is meaningful because it helps to establish the baselines by which change can be recognized and to understand how the system has evolved in response to those changes. The practice of marketing has been around for thousands of years, but the term "marketing" used to describe businesses that buy and sell products or services became popular in the late 19th century. The study of marketing history as an academic field emerged in the early twentieth century.

Marketers tend to distinguish between the history of marketing practice and the history of marketing thought:

History of marketing practice refers to an investigation into the ways in which marketing has been practiced; And how these practices have evolved over time as they respond to changing social and economic conditions

The history of marketing thought refers to the examination of the methods of studying and teaching marketing

Although the history of marketing thought and the history of marketing practice are distinct areas of study, they intersect at different stages, as marketing practitioners engage in innovative practices that attract the attention of marketing scholars who codify and disseminate these practices. At the same time, marketing academics often develop new research methods or theories that are subsequently adopted by practitioners. Thus developments in marketing theory inform marketing practice and vice versa. The history of marketing will remain incomplete if one separates academia from practitioners.

The publication of an article by Robert J. Keith, "The Marketing Revolution," in 1960, provided pioneering work in the study of the history of marketing practice. In 1976, the publication of Robert Bartel's book, A History of Marketing Thought, marked a turning point in understanding how marketing theory had developed since it first appeared as a separate discipline at the turn of the last century.

The importance of studying the specialty of Marketing:

A degree in marketing prepares students for more than just a career in business. Marketing is a comprehensive exploration of customer perceptions, buyer personas, messages, communication, data, and more.

The Marketing degree, even if not used in a traditional business environment, equips students to act as critical and convergent thinkers. Marketers not only offer impeccable skills in interpreting data, but they also offer a higher level of thinking that turns analytics into strategy. Even if it's just a course or two, foundational knowledge in marketing makes for the most experienced professionals - regardless of the industry.

Marketing courses: